PS|Associate Research & Insights|Evaluative Research|Delivery|Experience|Research and Insights|Researcher
Core
Analyze multi-source data to develop connected paid and owned media strategies and actionable audience segmentation for campaign planning.
Role type
Manager-level Audience Strategist
Builds
Multi-channel audience strategies connecting paid media with owned channels
Domain
Digital marketing, media strategy, CRM
Deliverable
dashboards & analysis
Required skills
Data analysis, audience segmentation, multi-channel strategy, insight translation, CRM management, identity resolution, data privacy compliance
Preferred skills
Mentoring, enablement material creation, platform trend analysis
Technologies
GWI, MRI, Epsilon PeopleCloud, Stat Social, Salesforce Data Cloud, Adobe Audience Manager