Onlinemarketing-Manager (m/w/d)
Core
Design, implement, optimize, and evaluate performance marketing campaigns across digital media platforms to drive client economic success and support social media marketing training participants.
Role type
Performance Marketing Manager
Builds
Performance marketing campaigns for agency clients and online course participants
Domain
Digital Marketing / Performance Marketing
Required skills
Performance marketing strategy, Paid Social, Paid Search, A/B testing, KPI definition and monitoring, budget management, reporting, client communication, digital trend analysis, campaign structure optimization
Preferred skills
Experience with Meta Business Manager, Google Ad Account, Google Analytics, lead generation, pixel and tag management, keyword research
Technologies
Meta, TikTok, Google, YouTube, Meta Business Manager, Google Ad Account, Google Analytics
Responsibilities
Conceive, implement, optimize, and evaluate performance campaigns; Develop innovative ideas and strategies for channel intensification; Conduct A/B tests; Define, interpret, and monitor KPIs; Create and present performance reports with recommendations; Contribute to the development of the Ads area in online courses
Seniority
Mid-level, hands-on IC