Manager, cAUse Marketing
Core
Strategic leadership for cAUse Marketing fundraising campaigns, focusing on audience development, donor engagement technology management, and leading the Tiger Giving Officer (TGO) team to raise annual gifts and build major gift pipelines for colleges and programs.
Role type
Manager, Development/Fundraising Operations
Builds
Annual gift dollars and major gift pipelines for colleges, units, and programs across campus
Domain
Higher Education Advancement
Required skills
Audience development, CRM management, fundraising metrics analysis, team leadership, donor engagement strategy, technology platform management, direct mail/email/texting campaign management, major gift pipeline building
Preferred skills
None stated
Technologies
CRMs, texting platforms, online giving platforms, matching gift platforms, AI tools
Responsibilities
Manage and implement audience-building, prospecting, and segmentation strategies for cAUse Marketing campaigns; Build and navigate back-end logistics of campaigns in CRMs and emerging technology platforms; Monitor fundraising metrics and develop reporting to improve strategies; Lead the TGO team in hiring, onboarding, supervising, coaching, training, and portfolio strategy; Foster collaboration across Auburn Advancement teams; Serve as point of contact for donor inquiries and technology initiatives.
Seniority
Manager, supervisory level