Senior Search Strategist
Core
Managing and optimizing global search campaigns for international clients to drive business growth and performance.
Role type
Senior Search Strategist (Performance Marketing)
Builds
Search media campaigns and optimization strategies for global clients
Domain
Digital Marketing / Search Advertising
Required skills
Search campaign management, Keyword research, Search volume forecasting, Cost rate analysis, Campaign QA, Media planning, Bulk edits, Reporting tools, Excel, Google/Bing/SA360 platforms
Preferred skills
Digital branding training, Performance campaign training, Looker Studio, Power BI, Datorama
Technologies
Google Ads, Bing Ads, SA360, Looker Studio, Power BI, Datorama, Excel
Responsibilities
Handle daily campaign maintenance including pacing and performance troubleshooting, Identify client growth opportunities and implement optimizations, Research keywords and forecast search volumes/cost rates, Run campaign QA process to ensure accurate implementation, Develop and maintain client relationships with recommendations, Assist in Search and Digital Media training sessions
Seniority
Senior, hands-on IC