Marketing Executive
Core
Develops and implements marketing strategy and business plans for customer segments, ensuring alignment with overall business strategy and brand integrity.
Role type
Senior Marketing Executive (Strategy & Management)
Builds
Marketing business plans, strategic plans, and communication plans for the insurance industry client.
Domain
Insurance industry / Business support services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, business plan development, stakeholder management, team leadership, performance management, brand governance, external relationship management
Preferred skills
Insurance industry experience
Technologies
N/A
Responsibilities
Develops and communicates clear executable marketing business plans; devises and implements marketing plans for customer segments; manages staff and aligns performance contracts to business plans; engages with business units to identify synergy opportunities; manages key external relationships (government, media); ensures brand integrity and communication plans.
Seniority
Senior, hands-on IC with management accountability
