Media Planning Analyst
Core
Develop media strategies and plans to help clients achieve marketing objectives by analyzing data, researching consumer behavior, and identifying trends for media placement.
Role type
Media Planning Analyst
Builds
Media strategies, budget plans, reach/frequency deliveries, and client presentation materials
Domain
Advertising / Media Buying
Required skills
Paid media planning, budget management, flowchart creation, audience insight analysis, competitive insight reporting, billing review, TV goal tracking, client presentation support
Preferred skills
Process definition, negotiation, stakeholder coordination
Technologies
Lumina, Media Tools, Tardiis, NMI, MRI, GWI, Microsoft Excel, Google Campaign Manager, Data Studio, PowerPoint