Marketing Manager
Core
Lead brand growth and indirect sales for Bang & Olufsen across B2B and B2C segments through marketing initiatives and campaigns.
Role type
Marketing Manager
Builds
Marketing campaigns, brand positioning, and market intelligence for premium/luxury audio products.
Domain
Consumer Electronics / Premium Audio
Deliverable
product features
Required skills
Lead generation strategy, campaign planning and execution, market and competitor analysis, budget management, KPI tracking, cross-functional coordination
Preferred skills
Experience in premium/luxury segment, commercial mindset, ability to operate across marketing and sales functions
Technologies
None stated
Responsibilities
Own and drive lead generation strategy across B2B & B2C segments; Plan and execute marketing campaigns (events, collaborations, PR); Develop and localize communication strategies and content; Conduct market, competitor, and customer analysis; Track KPIs across marketing and lead generation; Manage budgets and report on ROI of initiatives
Seniority
Mid-level (2+ years experience)