Sr. Manager, Product & Property Marketing – Bose Luxury (McIntosh & Sonus faber)
Core
Define and execute go-to-market strategies for Bose Luxury products (McIntosh, Sonus faber) and owned brand properties (House of Sound, Factory Experience) to elevate sound into culture and craft for a global luxury audience.
Role type
Senior Manager, Product & Property Marketing
Builds
Global brand asset ecosystems, luxury product launches, and experiential brand environments
Domain
Luxury audio, high-end consumer electronics, experiential retail
Deliverable
product features | production ML models | dashboards & analysis | client delivery | infrastructure | physical/clinical work -> product features | physical/clinical work
Required skills
Global product launch leadership, luxury branding and storytelling, management of physical/experiential environments, cross-functional team leadership
Preferred skills
Multi-region strategy execution, dealer network enablement, automotive brand integration
Technologies
None explicitly stated
Responsibilities
Lead go-to-market strategies from concept through in-market lifecycle; manage global brand and product asset ecosystems; lead House of Sound and Sonus faber Factory Experience properties; develop global standards for in-person experiences; maintain brand positioning and storytelling consistency; support automotive partnerships and brand integration
Seniority
Senior Manager, strategic execution & cross-functional leadership