Associate Product Manager
Core
Define and implement 12–18-month product strategy, oversee Go-to-Market execution, and manage the product lifecycle for assigned portfolios in Consumer and Healthcare markets.
Role type
Associate Product Manager (Consumer/Healthcare)
Builds
New products, product launches, and Go-to-Market strategies for B2B and B2C segments.
Domain
Consumer Markets, Healthcare, Optical Industry, Regulated Environments
Deliverable
product features
Required skills
Product strategy definition, Go-to-Market planning, Market analysis, Revenue forecasting, Pricing strategy, Financial business case development, Cross-functional project leadership, Product discontinuation management, Promotional calendar execution, ROI analysis, Presentation creation, Budgeting and planning.
Preferred skills
Product management in Consumer/Healthcare, Go-to-market marketing, Optical industry experience, Regulated environment experience, Product training delivery.
Technologies
Microsoft Suite, Teams, Miro, Zoom, Salesforce, PowerPoint, SalesForce.
Responsibilities
Gather and analyze market information to identify opportunities; Introduce new products and forecast revenue; Oversee day-to-day product management activities; Monitor sales and turnover development; Manage product discontinuation roadmap; Develop positioning messaging and pricing strategy; Interface with the Global product team; Produce technical B2B and B2C collateral; Develop financial business cases for new products; Provide project leadership for cross-functional initiatives; Execute annual product promotional calendar; Generate copy and content for campaigns; Support Sales Organization in training material preparation; Conduct post-promotion analysis including ROI metrics.
Seniority
Associate, hands-on IC