Market Development Specialist II
Core
Lead strategic planning, commercialization, and market development for ZEISS Medical Technology product portfolios across Canada, driving market growth and revenue.
Role type
Senior IC Market Development Specialist (Medical Technology)
Builds
Go-to-market strategies, product launch plans, and market development initiatives for medical device portfolios.
Domain
Medical Technology / Healthcare / Life Sciences
Deliverable
product features
Required skills
Strategic marketing planning, product lifecycle management, market intelligence & analytics, KOL & stakeholder engagement, sales enablement, budget management, cross-functional leadership, business case development, competitive analysis, product launch execution.
Preferred skills
MBA or advanced degree, experience in medical device/healthcare industry, physician stakeholder management, new product introduction experience, product development process knowledge.
Technologies
CRM platforms, Microsoft Office Suite, marketing analytics tools
Responsibilities
Develop and execute annual market development plans; lead product launches and commercialization initiatives; conduct market analysis and competitive intelligence; manage KOL relationships and engagement programs; partner with Sales Leadership to drive adoption; manage marketing budgets and evaluate ROI.
Seniority
Senior, hands-on IC with strategic leadership responsibilities
