Media Planning Analyst
Core
Develop media strategies and plans to help clients achieve marketing objectives by analyzing data, researching consumer behavior, and identifying trends.
Role type
Media Planning Analyst
Builds
Media strategies, budget documents, flowcharts, client presentations, and competitive insight reports
Domain
Digital and traditional media planning
Required skills
Media strategy development, budget management, flighting updates, data analysis, consumer behavior research, reach and frequency planning, billing review, slide deck creation
Preferred skills
Competitive insight reporting, global tracking updates
Technologies
Lumina, Media Tools, Tardiis, NMI, MRI, GWI, Microsoft Excel, Google Campaign Manager, Data Studio, PowerPoint