Product Manager (Advertising Effectiveness Measurement Area) - Rakuten Insight, Inc. (A&M)
Core
Lead the transformation of advertising effectiveness measurement by planning new survey methods, integrating AI and external data, and designing product menus to deliver unique value to the market.
Role type
Senior Product Manager (Advertising Measurement & Research)
Builds
New survey methods, measurement infrastructure, and product menus for advertising effectiveness
Domain
Digital Marketing / Advertising Technology / Market Research
Deliverable
product features
Required skills
Project management, Stakeholder coordination, Data utilization (APIs/AI), Product planning, Technical translation (Business/Technology)
Preferred skills
SaaS Product Management, Web-based business tools implementation, Advertising effectiveness measurement knowledge
Technologies
AI, APIs, External Data Integration, Survey Tools
Responsibilities
Define requirements for automating survey design and tabulation processes, Plan internal data preparation and external data integration, Design new survey methods linked to behavioral logs and external data, Collaborate with sales, researchers, and development teams, Build measurement infrastructure supporting brand lift and behavioral metrics, Create product menus based on customer issues and market needs
