Product Manager (Advertising Effectiveness Measurement Area) - Rakuten Insight, Inc. (A&M)
Core
Lead the transformation of advertising effectiveness measurement by designing new survey methods, integrating AI and external data, and building measurement infrastructure linked to behavioral logs.
Role type
Product Manager (Advertising Effectiveness Measurement)
Builds
New survey methods, product menus, and data utilization infrastructure for advertising measurement
Domain
Advertising technology, marketing research, data analytics
Deliverable
product features
Required skills
Project management, stakeholder coordination, data/API/AI utilization, document creation, product planning
Preferred skills
SaaS product management, web-based business tools implementation, advertising effectiveness measurement knowledge
Technologies
AI, APIs, external data integration, data platforms
Responsibilities
Plan and define requirements for automating survey design and tabulation processes; promote tool development and API integration; design new survey methods and products using AI and data; build measurement methods linked to behavioral logs and external data; support the design of new value-providing menus based on customer issues
Seniority
Mid-level, hands-on IC
