Data Marketing/Data Analysis,Multiple Use Strategy and Marketing Strategy Planning - Ecosystem Utilization Promotion Office, Company Supervisory Department (C&M)
Core
Develop and execute cross-ecosystem marketing strategies to acquire Rakuten Mobile users and drive sustainable growth for Commerce & Marketing Company businesses.
Role type
Senior strategy and data marketing lead
Builds
Cross-use marketing initiatives and user acquisition campaigns between Rakuten Mobile and Commerce & Marketing businesses
Domain
E-commerce, Telecommunications, Digital Marketing
Deliverable
product features
Required skills
Strategic planning, Project management, Data analysis, Market trend analysis, Competitive analysis, Presentation design, Spreadsheet modeling
Preferred skills
BI tool usage, Large dataset handling, SQL, Marketing experience, Business planning experience
Technologies
PowerPoint, Excel, BI tools, SQL
Responsibilities
Collaborate with business units to formulate Rakuten Mobile user acquisition measures, Analyze ecosystem user data to plan effective marketing initiatives, Develop plans for cross-using Rakuten Mobile users across businesses
Seniority
Senior, hands-on IC
