Data Analyst - Strategic Business Marketing Supervisory Department, Marketing Division
Core
Data Analyst driving Rakuten Mobile subscriber acquisition through web marketing strategies, leveraging Rakuten Group's vast data ecosystem.
Role type
Senior IC data analyst (marketing analytics)
Builds
Web marketing strategies for new subscriber acquisition, hyper-personalization initiatives, and KPI monitoring dashboards
Domain
Telecom (Mobile) + Digital Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, BigQuery, BI tools (Tableau/Looker/DOMO), hypothesis testing, stakeholder collaboration, data storytelling
Preferred skills
Python/R, statistical modeling (regression/clustering), generative AI/ML concepts, cookie/tracking tech knowledge, data literacy education
Technologies
BigQuery, Databricks, Tableau, Looker, DOMO, KARTE, Salesforce, LINE
Responsibilities
Integrate and analyze diverse data sources to derive insights for subscriber acquisition; Design and build dashboards for KPI monitoring; Support ad-hoc extraction and hypothesis testing; Present analysis results as actionable stories to stakeholders; Collaborate with marketing and development teams on data-driven decisions
Seniority
Mid-Senior, hands-on IC
