Content Media Integrator
Core
Execute, administer, monitor, and optimize digital advertising campaigns across Google Ads, Meta, TikTok, and DV360 to ensure correct implementation, quality control, pacing alignment, and KPI achievement.
Role type
Paid Media Campaign Integrator
Builds
Digital advertising campaigns for clients
Domain
Digital Marketing / Paid Media
Required skills
Google Ads (Search, PMax, Display, YouTube), Meta Ads, TikTok Ads, DV360, Campaign Pacing Management, A/B Testing, Data Analysis (Excel/Sheets), Quality Assurance
Preferred skills
DSP experience, Cross-platform campaign management
Technologies
Google Ads, Meta Ads, TikTok Ads, DV360, Excel, Google Sheets
Responsibilities
Implement campaigns from scratch following established guidelines; Perform QA on campaign configuration, links, taxonomy, and tracking; Monitor performance and execute optimizations on keywords, assets, audiences, and bids; Manage pacing to align spend with objectives; Design and execute A/B tests; Create performance reports and actionable insights; Maintain account hygiene and documentation; Collaborate with planning teams on assets and feedback.