Analyst, Marketing Data Product
Core
Build dashboards, data workflows, and web applications to support precise paid media strategies and campaign performance analysis for Disney's Enterprise Media and Marketing team.
Role type
Analyst, Marketing Data Product (IC)
Builds
production dashboards | data workflows | web applications
Domain
Media Analytics / Ad Tech
Deliverable
dashboards & analysis
Required skills
SQL, data visualization (Tableau/Looker/Power BI), workflow/project management tools, data quality verification, technical user story writing
Preferred skills
digital ad serving/tracking knowledge, ad platforms (DMPs, Google Ads, Meta, DSPs), AI/LLM prototyping
Technologies
SQL, Tableau, Looker, Power BI, Airtable, AI/LLMs
Responsibilities
Build dashboards to communicate campaign performance; own and maintain detailed data tables and collections; write and approve technical user stories for engineers; verify data quality using SQL queries; leverage AI and LLMs to build prototypes and tools
Seniority
Mid-level, hands-on IC