Coordinator, Brand Commercialization
Core
Drive licensing business and consumer engagement for Star Wars and Marvel franchises across the Americas by supporting brand plans, retail strategies, and partner coordination.
Role type
Coordinator, Brand Commercialization (Franchise Licensing)
Builds
Retail sales strategies, brand direction documents, and consumer-facing marketing assets for Disney IP.
Domain
Entertainment, Franchise Licensing, Brand Management
Deliverable
product features
Required skills
Brand plan development, data collection coordination, brand standards enforcement, marketing asset review, approval workflow management, presentation creation, project management, cross-functional collaboration.
Preferred skills
Experience with asset management software, design tools (Canva), Keynote, Microsoft Office.
Responsibilities
Support development of brand plans and commercialization update decks; coordinate data collection for internal and external partners; identify product opportunities with brand and retail teams; assist with brand approvals and clearances; apply brand standards to protect integrity; review marketing submissions and press releases; manage approval workflows and timelines; track regional program activity; coordinate taskforce meetings.
Seniority
Individual Contributor, Entry to Mid-Level