Senior Analyst, Marketing Analytics
Core
Analyze user and marketing performance data to derive insights that drive user acquisition, engagement, and retention for Disney+ and other DTC brands across APAC.
Role type
Senior Marketing Analytics Analyst
Builds
Data-driven strategies and insights for marketing campaigns and user lifecycle management
Domain
Streaming entertainment, Direct-to-Consumer (DTC), APAC region
Deliverable
dashboards & analysis
Required skills
SQL, statistical analysis, consumer behavior analysis, marketing funnel analysis, A/B testing, ROI evaluation, hypothesis development
Preferred skills
Graduate degree, experience in digital business, Microsoft Excel (pivot tables), paid/owned/earned marketing channel knowledge
Technologies
SQL, Microsoft Excel
Responsibilities
Create analysis based on audience cohorts and customer funnel to improve performance and reduce churn; Analyze user behavioral data to identify interaction patterns; Evaluate marketing campaign and channel performance including attribution; Measure marketing spend efficiency and ROI; Partner with CRM teams to analyze campaign performance across the customer journey; Conduct A/B analytics on marketing campaigns and product experiences; Refine metric definitions and automate reporting to support decision-making
Seniority
Senior, hands-on IC
