Senior Manager, National Geographic Brand & Franchise Management
Core
Shape and drive brand-defining initiatives, build high-impact partnerships, and serve as a key connector between National Geographic and The Walt Disney Company to grow the brand and deepen audience engagement.
Role type
Senior Manager, Brand & Franchise Management
Builds
Unified global National Geographic brand strategy, cross-platform campaigns, and distinct ownable franchises
Domain
Media & Entertainment, Brand Management, Franchise Development
Deliverable
product features
Required skills
Brand strategy, cross-functional leadership, stakeholder management, creative direction, data-driven strategy, global mindset, project management
Preferred skills
Media landscape knowledge, documentary/factual content experience, senior executive-level brand management, global brand team building
Technologies
None stated
Responsibilities
Drive franchise growth through global brand initiatives; Lead key initiatives like Nat Geo Kids or Travel Lifestyle; Align strategy across verticals, LOBs, and regions; Partner across matrixed organization to drive expansion; Support globalization of brand initiatives and develop toolkits; Collaborate with Corporate Brand, Marketing COEs, and Consumer Products; Identify and activate partners for brand-building; Elevate brand storytelling; Ensure brand consistency; Execute best-in-class campaigns; Leverage audience data and market trends; Drive creative excellence; Align global strategy across segments; Cultivate and develop existing franchises; Work with marketing, editorial, creative, and sales teams to shepherd campaigns; Own planning and execution of cross-platform campaigns; Develop toolkits and brand materials; Foster a team culture of creativity and collaboration
