Vice President, Social Media (Disney Experiences )
Core
Lead the vision, strategy, operating model, and execution of social media across Disney Experiences to drive engagement, community growth, and business impact.
Role type
Vice President, Social Media (Enterprise Strategy & Leadership)
Builds
Enterprise-wide social media strategies, content ecosystems, and community engagement programs for Disney Experiences
Domain
Entertainment / Consumer Marketing / Social Media
Deliverable
product features
Required skills
Enterprise social media strategy, executive leadership, cross-functional stakeholder management, data-driven decision making, brand storytelling, audience growth, agency/vendor management, organizational transformation, global matrixed organization experience
Preferred skills
Platform innovation, cultural trend analysis, monetization strategy, creator economy expertise
Technologies
Social media platforms, analytics tools, content management systems
Responsibilities
Define and evolve the Disney Experiences social media strategy and voice; Lead platform-specific and audience-first strategies; Partner with senior business leaders to translate priorities into social strategies; Lead, develop, and inspire a high-performing team; Establish performance reporting and executive-level insights; Oversee agency, vendor, and partner strategies
Seniority
Executive (VP level)