Senior Manager, Creator Content & Partnerships - DTC
Core
Lead strategy, creative development, and execution of creator-led content initiatives to expand Disney+ audience growth, engagement, and retention globally.
Role type
Senior Manager, Creator Content & Partnerships
Builds
Scalable creator partnership programs, original creator-led content, and strategic alliances with creators, talent, and digital media brands.
Domain
Entertainment / Streaming / Creator Economy
Deliverable
product features
Required skills
Creator partnership strategy, team leadership, cross-functional influence, creative campaign development, platform ecosystem knowledge, performance analytics, stakeholder management, operational governance, trend identification, content monetization
Preferred skills
Experience launching creator-led franchises, deep internet culture knowledge, high-volume campaign management, executive presence
Technologies
TikTok, YouTube, Instagram, Snapchat
Responsibilities
Define long-term creator strategy for Disney+; lead and develop a high-performing team; build partnership frameworks with creators and agencies; oversee TikTok Creator Program; guide creative vision for creator content; establish success metrics and optimize investment strategies.
Seniority
Senior, hands-on IC with team leadership
