Manager, Digital, Integrated Marketing
Core
Develop and implement comprehensive digital strategies for Disney's theatrical titles and evergreen franchises tailored to the Chinese internet landscape, leading collaboration ideation and execution across key platforms.
Role type
Manager, Digital Integrated Marketing
Builds
Brand and franchise awareness campaigns, localized content debuts, and social sentiment management for Disney Studios and franchises in China.
Domain
Entertainment / Digital Marketing / Chinese Social Media
Deliverable
product features
Required skills
Digital strategy development, multi-channel marketing, platform-specific strategy execution (Douyin, Xiaohongshu, Bilibili, Weibo), global content localization, social sentiment management, data analytics, creator engagement, partnership development, budget management
Preferred skills
Content creation, internet culture pulse, stakeholder management
Technologies
Douyin, Xiaohongshu, Bilibili, Weibo
Responsibilities
Liaise with global digital team to develop local market strategies; Plan, execute, and own marketing campaigns and digital initiatives; Develop differentiated digital strategies for core platforms; Lead trailers and posters debut with localization and data tracking; Own end-to-end social strategy integrating owned and paid media; Provide data-driven insights to optimize strategies and demonstrate ROI; Create China-specific content and engage top local creators; Manage the digital budget effectively.
Seniority
Manager, hands-on IC
