Marketing Manager (China Social Media Activation, 1-year contract)
Core
Leading social media content planning, creative ideation, and activation execution for the Mainland China market to drive business growth across the Greater Bay Area and broader China region.
Role type
Marketing Manager (China Social Media Activation)
Builds
Integrated marketing programs and content activations for Mainland China audiences.
Domain
Digital Marketing / Mainland China Social Media
Deliverable
product features
Required skills
Social media strategy planning, creative ideation, KOL management, data analysis, budget management, content creation, visual storytelling, short-video format expertise, analytics tool usage (Qiangua, Lingxi, Yuntu, Xingtu), multichannel campaign execution, written and spoken English, native Mandarin
Preferred skills
Experience with WeChat, Weibo, Xiaohongshu, Douyin, Tmall, offline marketing integration
Technologies
WeChat, Weibo, Xiaohongshu, Douyin, Tmall, Qiangua, Lingxi, Yuntu, Xingtu
Responsibilities
Maintain and execute social media strategies for Mainland China inbound audiences; Lead always-on content planning and daily operations across Mainland social platforms; Ideate and lead marketing activation initiatives across digital, social, advertising, partnerships, and events; Manage budget planning and ensure program compliance; Support communication needs for various Lines of Business.
Seniority
Mid-Senior, hands-on IC
