Senior Associate Brand Manager
Core
Drive top-funnel awareness and customer acquisition for DISH TV and DishLATINO brands through integrated marketing campaigns and agency management.
Role type
Senior Associate Brand Manager
Builds
Integrated advertising campaigns, brand guidelines, and messaging toolkits for satellite TV and streaming services.
Domain
Media & Entertainment / Marketing
Deliverable
product features
Required skills
Strategic brand planning, Integrated marketing campaign execution, Creative agency management, Brand marketing budget optimization, AI tools application, Cross-functional collaboration
Preferred skills
None stated
Technologies
AI tools
Responsibilities
Lead annual brand strategy and communication plans; Direct integrated advertising campaign lifecycles; Manage external creative agencies and SOW processes; Develop and maintain brand guidelines; Leverage AI tools for insights and asset creation; Manage brand marketing spend and ROI.
Seniority
Senior, hands-on IC
