Paid Social Specialist
Core
Lead and optimize paid social media activities across multiple markets to drive lead generation, brand awareness, and business growth.
Role type
Senior Paid Social Specialist
Builds
Data-driven paid social campaigns and strategies for lead generation and brand awareness
Domain
Digital Marketing / Sustainable Mobility
Required skills
Paid social campaign management, media budget management, ROI analysis, audience targeting, creative testing, bidding strategies, campaign automation, feed management, scaling solutions, Google Analytics, stakeholder management
Preferred skills
Agile environment experience, first-party data leverage, mentoring
Technologies
Facebook, LinkedIn, TikTok, Snapchat, Channable, Smartly.io, Google Analytics
Responsibilities
Build, execute, manage and optimize paid social campaigns; Develop paid social strategies; Manage media budgets and monitor ROI; Analyze campaign performance data; Collaborate with country marketing teams; Leverage automation solutions; Act as a senior subject matter expert
Seniority
Senior, hands-on IC