Head of CRM & Marketing Cloud
Core
Leading strategic direction and operational execution of CRM (Salesforce) and marketing cloud initiatives, ensuring seamless system integration post-merger and optimizing customer engagement processes.
Role type
Senior IC Head of CRM & Marketing Cloud
Builds
Enterprise-level CRM and marketing cloud solutions for sustainable mobility leasing and fleet management
Domain
Automotive leasing, fleet management, sustainable mobility
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Strategic planning, DevOps, architecture, AI, machine learning, budgeting, SQL, ETL, .NET, Agile methodologies, Salesforce platform expertise, marketing cloud expertise, team leadership, vendor management, risk management
Preferred skills
Understanding of industry-specific regulations and compliance standards
Technologies
Salesforce, SF Marketing Cloud, .NET, SQL, ETL
Responsibilities
Provide strategic guidance and technical expertise to the CRM and marketing cloud team; Lead integration efforts of CRM and marketing systems ensuring seamless data migration; Manage the full software development lifecycle for CRM and marketing cloud solutions; Cultivate deep understanding of business processes to drive technological innovation; Collaborate with product and architecture teams to align solutions with technology strategy; Lead and mentor a high-performing team of engineers and developers; Evaluate and manage relationships with third-party vendors; Enforce quality assurance practices and conduct code reviews; Identify and mitigate potential risks associated with software development; Work closely with business stakeholders to align development efforts with organizational goals
Seniority
Senior, hands-on IC with team leadership