Senior Brand Events Manager (F/H) - CDI
Core
Define and deploy Westfield's global event strategy to drive brand visibility, traffic, and revenue through 360° campaigns, strategic partnerships, and omnichannel activations across 12 countries.
Role type
Senior Brand Events Manager
Builds
Global event campaigns, brand experiences, and revenue-generating partnerships
Domain
Retail real estate, brand marketing, experiential marketing
Deliverable
product features
Required skills
Global event strategy, multi-country project management, cross-functional leadership, partnership negotiation, brand monetization, operational execution
Preferred skills
IP development, agency management, retail media collaboration
Technologies
None stated
Responsibilities
Define global event strategy across 12 countries, develop 360° event campaign portfolios, build and integrate distinctive IPs, oversee implementation with local teams and agencies, coordinate internal stakeholders and external partners, identify high-value partnerships for visibility and revenue
Seniority
Senior, hands-on IC