B2B Marketing & Sales Specialist (m/w/d)
Core
B2B marketing and sales specialist responsible for generating leads, managing campaigns, and supporting international sales for lyophilization equipment.
Role type
B2B marketing and sales specialist
Builds
Marketing campaigns, website/social media content, and sales leads for lyophilization products
Domain
Life sciences / Biotechnology / Pharma
Required skills
B2B marketing strategy, LinkedIn marketing, Google Ads, lead qualification, content creation, event management, CRM/ERP usage
Preferred skills
LinkedIn Sales Navigator, technical sales experience, Pharma/Biotech industry knowledge, ERP/CRM systems
Technologies
LinkedIn, Google Ads, Microsoft 365, ERP systems
Responsibilities
Plan and execute B2B marketing activities on LinkedIn and Google Ads; coordinate campaigns with external agencies; create content for website, social media, and YouTube; organize trade shows, conferences, and webinars; qualify and nurture leads via email and LinkedIn; create and track sales offers in ERP
Seniority
Mid-level, hands-on IC