Growth Marketing Manager (m/w/d)
Core
Plan, manage, and optimize Meta and LinkedIn ad campaigns to generate leads for B2B clients in the trades and SME sectors, including employer branding and website traffic.
Role type
Growth Marketing Manager (Paid Social & Performance)
Builds
Lead generation campaigns, landing pages, and employer branding initiatives for trade and SME clients.
Domain
B2B Marketing, Digital Advertising, Trades & SME Services
Required skills
Paid Social (Meta Ads, LinkedIn Ads), B2B Lead Generation, A/B Testing, Landing Page Optimization, Conversion Tracking (GA4, Meta Pixels), Creative Strategy, Client Reporting
Preferred skills
Agency experience, TikTok Ads, Targeting Trades/SMEs, AI Tools
Technologies
Meta Ads, LinkedIn Ads, GA4, AI Agents
Responsibilities
Plan and optimize paid social campaigns for trade clients, develop employer branding and website lead campaigns, create landing page concepts and briefings, test new channels like AI chat ads, report results to clients, manage freelancers and coordinate with SEA and creative teams.
Seniority
Mid-Senior, hands-on IC