Gaming Marketing Manager (m-f-d)
Core
Lead and shape the Gaming Marketing business across DACH, defining strategy, executing multi-channel campaigns, and driving product launches and events.
Role type
Senior Gaming Marketing Manager
Builds
Gaming brand positioning, integrated multi-channel campaigns, product launch plans, and large-scale gaming events/partnerships
Domain
Gaming industry, DACH region
Deliverable
product features
Required skills
Gaming marketing strategy, audience insights, multi-channel campaign management, product launch planning, event management, sponsorship management, creator/influencer marketing, media buying, cross-functional leadership, budget management, data analysis
Preferred skills
Large-scale gaming events experience (e.g., gamescom), go-to-market planning for hardware/tech products
Technologies
Social media platforms, event management tools, marketing analytics platforms
Responsibilities
Define and execute local gaming marketing strategy, lead integrated multi-channel campaigns, own product launch go-to-market plans, manage gaming events and sponsorships, develop social and content marketing strategies, optimize media and performance marketing, partner with cross-functional teams, measure and report on marketing performance
Seniority
Senior, hands-on IC