SEO/SEA & GEO Specialist (m/w/d)
Core
Responsible for SEO, SEA, and GEO (Generative Engine Optimization) to make WinSped® TMS visible in search engines and AI answers, driving qualified leads for logistics clients.
Role type
Senior SEO/SEA/GEO Specialist (B2B SaaS)
Builds
Search visibility, paid campaigns, and AI-generated content presence for a Transport Management System
Domain
Logistics / SaaS / Digital Marketing
Required skills
SEO strategy, technical SEO, keyword research, Google Ads, Microsoft Advertising, LinkedIn Ads, GA4, Tag Manager, HubSpot, GEO (Generative Engine Optimization), A/B testing, agency management
Preferred skills
Website relaunch experience, Power BI, Craft CMS, French/Dutch/Polish language skills
Technologies
Google Ads, Microsoft Advertising, LinkedIn Ads, GA4, Tag Manager, Search Console, HubSpot, Screaming Frog, Sistrix, Semrush, Ahrefs, Power BI, Craft CMS
Responsibilities
Develop and execute SEO strategy for lis.eu and country sites; Build and optimize performance campaigns (Google, Microsoft, LinkedIn); Establish and measure GEO presence in AI search answers; Manage website relaunch from an SEO perspective; Track and report on visibility, traffic, leads, and ROI; Brief and manage external SEO/SEA agencies; Support international markets (France, Netherlands, Poland) with local keywords and hreflang.
Seniority
Senior, hands-on IC