Retention Manager*in
Core
Designing and optimizing long-term supporter journeys to foster lasting relationships and retention for Oxfam's donors.
Role type
Senior Customer Relationship Manager (Retention Marketing)
Builds
Automated supporter journeys, retention campaigns, and content strategies across multiple channels.
Domain
Non-profit / Fundraising / Customer Retention
Deliverable
product features
Required skills
Retention marketing, CRM management, journey mapping, data analysis, storytelling, process development, KPI tracking, content strategy
Preferred skills
Salesforce Marketing Cloud, NGO sector experience, upgrade campaign design
Technologies
CRM systems, Marketing automation tools, Salesforce Marketing Cloud
Responsibilities
Conceptualize and optimize supporter journeys across touchpoints, develop new retention journeys, define measurable journey parameters, test and optimize journey quality, manage content for donor binding, align fundraising and campaigning efforts.
Seniority
Senior, hands-on IC