Product Owner Salesforce Marketing Automation (x|w|m)
Core
Define and prioritize features for Salesforce Marketing Automation and Data360 to enhance digital customer experiences for internal and external users.
Role type
Product Owner (Marketing Technology)
Builds
Salesforce Marketing Cloud Next and Data360 solutions
Domain
Life Sciences / Marketing Automation
Deliverable
product features
Required skills
Salesforce Marketing Cloud, Salesforce Data 360, Lead Management processes, Product Backlog management, Agile methodologies, Stakeholder management, Feature definition and prioritization
Preferred skills
Salesforce Marketing Cloud Next knowledge
Technologies
Salesforce Marketing Cloud, Data360, Data Cloud
Responsibilities
Define and prioritize features with marketing stakeholders, manage product backlog, act as subject matter expert for Salesforce Marketing Cloud and Data Cloud, drive innovation in marketing technologies, optimize lead management processes, communicate product status and lead feature demos, define software release scope, support development teams in backlog refinement, validate completed solutions against requirements
