Online Marketing Manager/-in SEA, SEO & Analytics (m / w / d )
Core
Develop and optimize digital visibility for a university through SEO, SEA, GEO, and analytics to attract prospective students.
Role type
Digital Marketing Manager (Analytics & Performance)
Builds
Digital marketing campaigns, dashboards, and data-driven insights for university recruitment.
Domain
Higher Education / Digital Marketing
Deliverable
dashboards & analysis
Required skills
SEO, SEA, GEO, web tracking, data analysis, dashboard creation, campaign management, stakeholder collaboration
Preferred skills
Performance marketing, social media marketing, AI in marketing, experience with study portals
Technologies
Google Ads, web tracking tools, analysis and reporting tools, study portals
Responsibilities
Develop SEO, GEO, and SEA measures; analyze websites, campaigns, and enrollment data; create dashboards and reports; manage web tracking tools; support digital campaign planning and execution; analyze study portal profiles and rankings.
Seniority
Mid-level, hands-on IC
