Marketing Manager/in - Demand Generation (m/w/d) in Vollzeit (40 Stunden pro Woche)
Core
Demand Generation Manager responsible for creating qualified leads and measurable pipeline for TKD and WorkplaceNow using SEO, SEA, and GEO strategies.
Role type
Demand Generation Manager (B2B IT)
Builds
Qualified leads, marketing pipeline, and content assets for enterprise mobility services
Domain
Telecommunications / Enterprise Mobility / B2B IT
Required skills
Demand Generation, SEO, SEA, GEO, Content Creation, Technical SEO, Data Analysis, Google Ads, Microsoft Ads, LinkedIn Ads, HTML, Schema.org, Keyword Research, Funnel Analysis
Preferred skills
AI Search optimization, Experience with AI-driven response systems, Experience in B2B or IT environment
Technologies
Google Search Console, GA4, Google Ads, SEMrush, Ahrefs, Sistrix, Screaming Frog, Microsoft Ads, LinkedIn Ads
Responsibilities
Manage demand generation activities including SEO, SEA, and GEO campaigns; Create SEO, SEA, and GEO-optimized content (landing pages, blog posts, campaign copy); Develop and steer SEA campaigns with budget responsibility; Conduct technical SEO audits and derive action plans; Build monitoring and reporting systems for rankings and AI search visibility; Advise business units and management on search engine and AI search developments
Seniority
Mid-level, hands-on IC