Digital Product Manager (m/w/d) – Customer Journey, UX & End-to-End-Prozesse
Core
Analyze and optimize end-to-end digital processes and customer journeys across websites, apps, and service channels to improve usability and conversion.
Role type
Digital Product Manager (Process & UX)
Builds
Optimized digital customer journeys and streamlined end-to-end processes
Domain
Digital products, E-commerce, Customer Experience
Deliverable
product features
Required skills
Process analysis, Customer journey mapping, UX analysis, System landscape understanding, Data flow analysis, Documentation, Stakeholder collaboration, Metric analysis
Preferred skills
Experience with subscription models, Technical background in Digital Business or Business Informatics
Technologies
Websites, Apps, CRM, Data/Analytics tools
Responsibilities
Analyze and document current and target processes and system interactions, Identify process bottlenecks and usability pain points, Develop optimization proposals for digital journeys, Connect user journey insights with technical process improvements, Monitor impact of improvements using key metrics, Collaborate with IT, development, marketing, and customer service teams