CRM Manager (m/w/d) - HubSpot Workflow Experte
Core
Strategic and operational management of the HubSpot CRM system to automate customer journeys, personalize communication, and drive conversion and retention.
Role type
CRM Manager & HubSpot Workflow Expert
Builds
Automated customer journeys, lead nurturing campaigns, and personalized email marketing workflows
Domain
E-Commerce / Marketing Automation
Required skills
HubSpot (Marketing Hub, Sales Hub), Customer Journey mapping, Data segmentation, Email campaign management, CRM KPI analysis, Data quality management, Cross-functional collaboration
Preferred skills
Lifecycle marketing, Analytical thinking, English language skills
Technologies
HubSpot
Responsibilities
Develop and optimize automated customer journeys and workflows in HubSpot; Build data-driven segmentation and personalization logic; Monitor and analyze CRM campaign performance; Collaborate with Marketing and Sales on cross-channel campaigns; Maintain high data quality and optimize CRM processes
Seniority
Mid-Senior, hands-on IC
