Head of Brand Marketing / Senior Conceptioner (m/w/d)
Core
Lead the Brand Marketing department to elevate the company's market communication and brand presence for tires, rims, and auto parts.
Role type
Senior Brand Marketing Head / Team Lead
Builds
Holistic marketing concepts, brand strategies, and communication campaigns for multiple brands and target groups
Domain
Automotive parts and accessories (tires, rims, auto parts)
Deliverable
product features
Required skills
Strategic thinking, team leadership, brand management, copywriting, design sensibility, cross-channel communication, stakeholder management, campaign strategy
Preferred skills
Experience in leading a marketing team, deep understanding of advertising effectiveness
Technologies
None stated
Responsibilities
Define the strategic and operational direction of Brand Marketing, lead a 5-person team, develop comprehensive marketing and communication strategies, advise internal departments on marketing measures, present concepts to stakeholders, brief the team, and review creative and textual outputs for quality