Head of Commercial Marketing and Customer Experience (m/w/d)
Core
Global Head of Commercial Marketing and Customer Experience driving Go-to-Market strategies, clinical adoption, and portfolio management for life-saving cardio-pulmonary products.
Role type
Senior leadership, global commercial marketing head
Builds
Global Go-to-Market strategies, clinical adoption programs, marketing campaigns, and customer experience journeys for Heart & Lung portfolio
Domain
Medical technology, Critical Care, Cardio-pulmonology
Required skills
Global Go-to-Market strategy, Commercial Marketing, Portfolio Management, Clinical Adoption, Team Leadership, Marketing Campaign Management, Customer Experience Design, KOL & Stakeholder Management, Voice of Customer, Cross-functional Collaboration, Compliance & Quality
Preferred skills
MBA, Critical Care/SCS/ECLS/ECMO expertise, Matrix organization management
Technologies
Microsoft 365, Teams, SharePoint, digital marketing tools
Responsibilities
Develop and execute global Go-to-Market strategies for Heart & Lung portfolio; Drive international introduction of new therapies and clinical adoption; Lead international team of Clinical Application Specialists; Manage global marketing campaigns and sales enablement; Design global customer journey from studies to account development; Manage Key Opinion Leader network; Establish customer feedback processes; Collaborate with Sales, Product Management, R&D; Ensure regulatory compliance
Seniority
Senior, hands-on IC with leadership responsibilities