Zielgruppen- und Kampagnenmanager Private Banking (m/w/d) in Wiesbaden
Core
Develop and coordinate channel- and target-group-specific sales and care concepts for the Private Banking segment, including campaign and content strategies, budget planning, and media mix execution.
Role type
Target group and campaign manager (Private Banking)
Builds
Sales and care concepts, marketing campaigns, content strategies for Private Banking
Domain
Financial services / Private Banking
Deliverable
product features
Required skills
Marketing strategy, campaign management, content strategy, budget planning, media mix management, data management, competitor analysis, reporting, sales system utilization
Preferred skills
Financial sector experience, marketing/communication studies, creative writing, agile teamwork
Technologies
Sales systems, data management tools, media mix platforms
Responsibilities
Analyze business development to prepare sales concepts, create and coordinate market concepts based on association strategies, develop and plan campaigns and budgets, manage advertising measures and data, coordinate sales campaigns and reporting, monitor competitor activities