Online-Marketing-Manager | E-Commerce, SEO & GEO (m/w/d)
Core
Manage SEO and GEO visibility for B2B and B2C e-commerce clients, optimizing online shops for both traditional search engines and generative AI systems.
Role type
Online Marketing Manager (SEO/GEO)
Builds
Optimized e-commerce sites and content strategies for B2B/B2C clients
Domain
E-commerce, Search Marketing, Generative AI
Deliverable
product features
Required skills
SEO strategy, GEO (Generative Engine Optimization), Shopware 6, technical SEO, keyword analysis, competitive analysis, content strategy, LLM integration, data analysis, project management
Preferred skills
Experience with e-commerce platforms, knowledge of structured data, familiarity with generative search technologies
Technologies
Shopware 6, Google AI Overviews, ChatGPT, Perplexity, LLMs, Answer Engines
Responsibilities
Analyze online shops to identify SEO and visibility potential, develop measures to improve product and brand discoverability for search engines and LLMs, translate technical SEO requirements into tasks for developers, conduct keyword and competitive analyses, support shop relaunches and migrations from an SEO perspective, monitor search and generative AI developments, manage multiple client projects independently
Seniority
Mid-level, hands-on IC