Manager Marketing & User Engagement (m/w/d)
Core
Manage the Bertelsmann Content Collaboration Platform (BCCP) to drive user growth, engagement, and active knowledge sharing through strategic marketing and community building.
Role type
Manager, Marketing & User Engagement
Builds
Bertelsmann Content Collaboration Platform (BCCP)
Domain
Media & Technology
Deliverable
product features
Required skills
Strategic marketing, Brand management, Project management, Digital marketing, User engagement, Marketing analytics, Content curation, Community management, Campaign development, Data-driven optimization
Preferred skills
AI and digital technologies knowledge
Responsibilities
Oversee holistic platform management including feature support, user feedback, release management, and marketing activities; Develop and execute comprehensive marketing plans and concepts; Build and nurture the active community and run user engagement campaigns; Create topic briefings to increase user growth and platform visibility; Interact with users in live sessions for peer learning; Analyze user behavior and KPIs to optimize marketing; Advise the Platform Owner on long-term strategy