Mitarbeiter Marketing und Kommunikation (m/w/d)
Core
Develop and execute the full marketing strategy with a focus on generating qualified leads and supporting sales.
Role type
Marketing Manager (B2B)
Builds
Marketing campaigns, digital channels, and lead generation processes for B2B clients.
Domain
B2B Marketing, Digital Marketing, Lead Generation
Deliverable
product features
Required skills
Strategic marketing planning, Lead generation, Campaign management, CRM management (Salesforce), Marketing automation, Data analysis, Content creation, Agency management
Preferred skills
B2B experience, Customer journey mapping, Conversion optimization
Technologies
Salesforce, Social Media, Email Marketing, Website Management
Responsibilities
Develop and manage the overall marketing strategy, Design and execute marketing campaigns across the customer journey, Manage digital channels and website development, Oversee CRM and marketing automation processes, Create content for various channels, Coordinate with sales and manage external agencies
Seniority
Mid-Senior, hands-on IC
