Manager Marketing Communications & Clients (m/w/d)
Core
Strategic leadership of marketing communications and client experience, driving brand development and customer journey optimization.
Role type
Senior Marketing Communications Manager (Brand & Client Experience)
Builds
Integrated marketing campaigns, brand assets, and customer communication strategies
Domain
Insurance / Marketing & Communications
Deliverable
product features
Required skills
Strategic marketing planning, brand management, customer journey mapping, stakeholder management, project leadership, data-driven KPI analysis, organizational development
Preferred skills
Change management, talent development, cross-functional collaboration
Technologies
Marketing automation tools, CRM systems, analytics platforms
Responsibilities
Lead strategic development of brand and client communication, manage budget and resources, plan and measure integrated marketing activities, develop customer communication across the journey, steer cross-functional projects, establish data-driven reporting, implement organizational development initiatives
Seniority
Manager, strategic leadership & team development