Performance & Content Marketing Manager (m/w/d)
Core
Develop and execute B2B content strategy, create high-quality content across digital channels, and manage performance marketing campaigns to generate qualified leads.
Role type
B2B Performance & Content Marketing Manager
Builds
Content for LinkedIn, website, newsletters; automated marketing workflows; CRM systems; customer journey maps
Domain
B2B Marketing, Digital Marketing, CRM, Marketing Automation
Deliverable
product features
Required skills
B2B marketing strategy, content creation (text, image, video), performance marketing, CRM management, marketing automation, Adobe Creative Cloud, CMS management, A/B testing, lead scoring, data analysis
Preferred skills
Experience with Microsoft Dynamics, HubSpot, or Salesforce; technical understanding of digital processes and lead management
Technologies
Microsoft Dynamics, HubSpot, Salesforce, Adobe Creative Cloud, CMS
Responsibilities
Develop B2B content strategy; create content for LinkedIn, website, and newsletters; design and optimize digital campaigns; build and manage automated marketing workflows; segment target audiences; track KPIs and analyze results; collaborate with sales and product management
Seniority
Mid-level, hands-on IC