Junior Marketing Manager (m/w/d) – LinkedIn & E-Mail-Marketing
Core
Managing LinkedIn and email marketing campaigns to generate leads and build brand awareness for a construction materials manufacturer.
Role type
Junior marketing manager (B2B)
Builds
Organic and paid LinkedIn campaigns, email newsletters, and automated email journeys
Domain
Construction / B2B Marketing
Deliverable
product features
Required skills
LinkedIn Campaign Manager, email marketing automation tools, campaign analytics, B2B marketing, customer journey mapping
Preferred skills
HubSpot, Mailchimp, Salesforce Marketing Cloud, Klaviyo, Brevo, A/B testing
Responsibilities
Plan and execute LinkedIn and email campaigns, build and optimize automated email journeys, segment lists and personalize content, analyze campaign metrics and derive optimization measures, manage LinkedIn budgets and KPIs, collaborate with sales and content teams
Seniority
Junior, hands-on IC