Senior Brand Manager (m/w/d)
Core
Develop and manage strategic brand and communication concepts for a pharmaceutical company's brand portfolio.
Role type
Senior Brand Manager
Builds
Brand portfolio and communication strategies for medical devices and pharmaceuticals
Domain
Pharmaceuticals / Medical Devices
Deliverable
product features
Required skills
Brand management, Product management, Strategic marketing, Market analysis, Stakeholder management, KPI monitoring
Preferred skills
Experience in strategic brand development
Technologies
None stated
Responsibilities
Develop and implement strategic communication and marketing concepts in the pharmaceutical environment, Conduct market, competitive, and target group analyses to identify growth opportunities, Analyze relevant market and consumer trends and develop the product portfolio, Conceptualize and implement sales-promoting measures to support sales activities, Coordinate internal and external stakeholders including agencies and service providers, Monitor and evaluate marketing activities based on relevant KPIs and create management reports
