Global Brand Manager (w/m/d)
Core
Developing and implementing the international brand strategy for BERNER, ensuring consistent brand presence across all countries and business units.
Role type
Senior Brand Manager (B2B)
Builds
International brand campaigns, brand governance standards, merchandise strategy, and management reports.
Domain
B2B industrial chemicals and mobility products
Required skills
International brand strategy, brand governance, project management, stakeholder management, cross-functional leadership, analytical thinking, strategic presentation development
Preferred skills
Experience in international matrix organizations, B2B environment, inter-cultural competence
Technologies
N/A
Responsibilities
Develop and implement international brand strategy, ensure consistent brand appearance across touchpoints, define brand governance policies and standards, lead international brand tracking and derive recommendations, operationalize merchandise strategy, develop executive presentations and management reports
Seniority
Senior, hands-on IC