Growth Marketing Manager - AI & Performance (m/w/d)
Core
Build and maintain marketing automation workflows, manage CRM data integrity, and implement AI-native processes to optimize lead flow and reporting for a B2C/B2B education scale-up.
Role type
Growth Marketing Manager (AI & Performance)
Builds
Automated lead nurturing sequences, CRM dashboards, and AI-driven efficiency workflows
Domain
EdTech / B2C & B2B Education / Marketing Automation
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing automation platforms, CRM management, workflow automation tools, API integration, data analysis, LLM usage
Preferred skills
SQL, Python, Google Tag Manager, GA4, EdTech background
Technologies
Zapier, Make, n8n, HubSpot, ActiveCampaign, Brevo, Klaviyo, Claude, Gemini, GPT
Responsibilities
Build and maintain automation workflows connecting CRM, ads, and website; Own CRM system data and segmentation; Create dashboards and derive actionable recommendations; Implement AI processes for automation and data evaluation.
Seniority
Mid-level, hands-on IC