Digital Marketing & Social Media Manager (m/w/d)
Core
Strategic and operational development of digital marketing activities with a focus on social media, content, performance marketing, and digital visibility.
Role type
Digital Marketing & Social Media Manager
Builds
Social media channels, performance marketing campaigns, email marketing automations, digital content, and influencer partnerships.
Domain
Digital Marketing / Social Media / Performance Marketing
Deliverable
product features
Required skills
Social media strategy, performance marketing, email marketing, marketing automation, content creation (text/image/video), SEO, KPI analysis, influencer partnership management
Preferred skills
Experience with WhatsApp marketing, knowledge of AI applications in marketing, creative and structured approach
Technologies
Social media platforms, marketing automation tools, SEO tools, WhatsApp
Responsibilities
Develop and implement cross-channel social media strategy; Build and optimize performance marketing campaigns; Manage email marketing and digital automations; Plan and publish digital content; Optimize website content for performance and SEO; Build influencer and partner networks; Analyze KPIs and derive optimization measures.
Seniority
Mid-level, hands-on IC